Our commitment to reducing our environmental footprint focuses on three main areas: reducing the waste associated with our business, increasing recycling rates and promoting the use of reusable cups.


We have reduced the amount of material used in both our hot and cold cups by 11% and 5% respectively saving the equivalent of 700,000 paper cups per month.

Our new reduced material ‘Earthsleeve’ introduced in 2014 saves the equivalent of 3 million sleeves per month.

In addition to this our cold cups are 50% recycled PET and fully recyclable.


The ability to recycle paper cups, whether at home, at work, in public spaces or in our stores, is dependent upon many factors, including local recycling policy and access to recycling facilities such as paper mills and plastic processors. Along with others in the industry, we’re working on a solution to the challenges of paper cup waste.

  • We have always offered a discount to encourage our customers to bring in their reusable cup.
  • When you bring in any reusable cup, your own mug or flask, we will offer you 25p off your drink.
  • We also offer a range of recyclable, reusable cups starting from £1, for customers who want to re-use.
  • Why not try a reusable cup? Save money and help save waste.


Paper cups make up a small proportion of the waste produced in our stores. Over 90% of the waste generated in our company-owned stores is recycled or recovered (converted to energy).

To maximise recycling opportunities and minimise waste sent to landfill, it is segregated into 6 separate streams:

  • Organic waste
  • Dry mixed recyclables
  • Cardboard
  • General waste
  • Milk bottles
  • Aluminium Canisters

These are collected, sorted and recycled.

We use the return journeys from store deliveries to ‘‘backhaul’ used milk bottles and aluminium cream canisters to be recycled, saving thousands of extra transport miles per year on dedicated waste collections.

We are undertaking a trial with a number of stores, where our store partners are separating paper cups into an additional stream where they are then collected and backhauled to our depot. We are using these cups to explore recycling options for paper cups.

For recycling to be successful, there are lots of parties involved - local municipalities, landlords, customers, baristas, and businesses across the supply chain all have to work together to keep recyclable materials out of the landfill and non-recyclable materials out of recycling bins.

We're working to increase recovery and recycling of paper cups as part of an industry-wide group led by the Foodservice Packaging Association (FPA) and Paper Cup Recovery and Recycling Group (PCRRG).

Find out more about the Manifesto launched on 27 June 2016 with the objective of significantly increasing paper cup recovery and recycling rates by 2020.