Our Starbucks Mission Statement

Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.

Here are the principles of how we live that every day:

Our Coffee

It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.

Our Partners

We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.

Our Customers

When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Of course, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.

Our Stores

When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet friends. It’s about enjoyment at the speed of life – sometimes slow and savoured, sometimes faster. Always full of humanity.

Our Neighbourhood

Every store is part of a community, and we take our responsibility to be good neighbours seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard. We will lead.

Our Shareholders

We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive.


Environmental Mission Statement

Starbucks is committed to a role of environmental leadership in all facets of our business.

  • Understand environmental issues and share information with our partners.
  • Develop innovative and flexible solutions to bring about change.
  • Strive to buy, sell and use environmentally friendly products.
  • Recognise that fiscal responsibility is essential to our environmental future.
  • Instil environmental responsibility as a corporate value.
  • Measure and monitor our progress for each project.
  • Encourage all partners to share in our mission.